Fashion Nova is one of the fastest-growing fashion houses globally. This fashion brand was launched in 2006 by its founder and current CEO, Richard Saghian. Since its launch, Fashion Nova has become a household name on various social media platforms like Instagram, and it recently went viral on TikTok with just one video.
How did this happen?
Fashion Nova is known for its trendy and savage outfits, which have won the hearts of many celebrities and influencers worldwide. The different celebrities and influencers who adore this fashion house have been on the frontline making some crazy and eye-catching TikTok videos rocking different Fashion Nova outfits, from hip-hugging high waist pants, swimwear to well-fitting bodycon dresses.
These videos have attracted viewership and social shares that have helped Fashion Nova grow its global client base. However, among the many videos on TikTok, there is one video that helped Fashion Nova go viral among Gen Z viewers.
This video was made by an upcoming fashion influencer and a TikTok user, @jemianxo. In the video, this glamorous fashionista used a flattering dress from Fashion Nova to create an optical illusion around her waist that made it appear like her organs disappeared, leaving her fans in awe.
This is how the optical illusion comes in. The fashion influencer, Jem, known by her TikTok handle as @jemianxo, wears a full-length maxi dress that has a paint-brush design and a matching belt at the waist. The stretchy dress fits her perfectly, displaying every curve in her body! And as the video begins, she ties a matching belt around her waist. As she pulls the belt, making it tighter, her waist seems to be getting narrower and narrower, appearing like her organs are disappearing!
You could watch this video over and over again, trying to understand how her waist gets snatched as she makes the belt tighter. The video is pretty cool to watch and it leaves you scratching your head!
This fashionista captioned the video saying, "Looks like I tied my organs together Snatched illusion dress is @fashionnova FashionnovaPartner."
This video that was uploaded on her account on December 23, 2020, went viral and has since then generated over 3.7M views and over 4,000 social shares. Many people came to learn of Fashion Nova through her caption, which made this brand viral.
Many people were impressed and flooded her page with comments and reactions. The comments were a blend of mixed reactions.
One of her fans commented, "My jaw dropped, I need this."
While another impressed fan said, "Excuse me ordering now!"
"You have persuaded me, as soon as I saw this I ordered," another impressed fan wrote.
Another one added, "Need that kind of magic in my life."
Jem revealed to her fans that the body-hugging and illusion-creating dress is a Mind Of My Own Maxi Dress from Fashion Nova and further added, "Very stretchy! I got a XS for references." Her revelation left many people flooding Fashion Nova's website to place their orders.
And well, according to the brand's website, this figure-hugging dress doesn't seem to have been deliberately designed to give such an optical illusion or flattering appearance. However, thanks to Jem's creativity, this video went viral, making Fashion Nova rise among the most viral fashion brands on TikTok.
If you haven't watched this video, watch it now and give your eyes something illusional to watch that leaves your mind trying to comprehend how everything seems so real. But all in all, it's just an optical illusion.